Have you ever imagined why some businesses prosper while many others fail to even make an impact? Do all businesses need to go online? Can a web presence guarantee success in the online world? Do even successful businesses need a website? What are the benefits of a website? How can a business reap benefits of online marketing and what is the price it needs to pay for it?
In this article, we will be finding a solution to each of these questions.
Answer to Question#1:
In the offline as well as online world, the onus of realizing potential lies with a business itself. This is because the approach of a business besides its willingness to adapt itself to changing market norms decides its fate. While some businesses learn it the easy way, some learn it the hard way.
Answer to Question#2:
In bygone days, it was possible for a business to entice customers by staying offline. But, times have changed and a modern-day customer does not want to spend a lot of his time, money and other resources by visiting offline shops when all is available before him online. Moreover, as more and more customers are going online, it makes sense and becomes imperative for every business to go & stay online.
Answer to Question#3:
A web presence cannot guarantee success alone. However, the success rate of a business does get a lift when it goes online. This is because it becomes visible to the online as well as offline customers by going online. Customers start trusting it and this trust goes a long way to help it create long-term and mutually benefiting business relationships.
Answer to Question#4:
A web presence is necessary for all types of businesses (small or big, successful or unsuccessful etc.). This is because a business will be developing complacency if it boasts of its past laurels when its present and future are in danger.
A web presence can even help an already successful business to maintain and even enhance its success rate.
Answer to Question#5:
Enhancements in the levels of internal efficiencies, flexibility, credibility, customer satisfaction, business sales, market exposure, visibility, generation of qualified leads, referrals from satisfied customers and return on investment are some of the benefits of an effective web presence.
Answer to Question#6:
Any business, irrespective of its size of operations or line of business, can reap benefits of online marketing without putting a burden on its limited marketing budget. For a few dollars, a business can seek expert advice from an internet marketing agency.