Apple’s iTunes marketing under questions

Posted by admin | Web Marketing | Wednesday 2 June 2010 3:18 am

Apple's iTunes marketing under questionsApple, America’s largest music retailer is reportedly under scrutiny over its marketing tactics for its iTunes music store from the Justice Department.

Apple is the biggest name in the world of music sales in the United States and responsible for approximately 70 percent of online music sold in the country.

From Kyw1060.com:

America’s largest music retailer is reportedly under scrutiny from the Justice Department over its marketing tactics for its iTunes music store.

Apple is the biggest player in American music sales, responsible for about 70 percent of online music sold in this country. It’s how it got there that has federal investigators asking questions of its competitors.

The New York Times and CNet, which is owned by CBS, are reporting that antitrust investigators are asking questions about Apple’s alleged refusal to let rival Amazon.com offer exclusive access to some tracks a day before their wide release. A report from Billboard Magazine earlier this spring suggested the Apple would respond by not promoting those tracks on iTunes.

Investigations by the Justice Department are said to be in their early phases.

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1 Comment »

  1. Comment by spyder jackets — January 2, 2011 @ 11:55 pm

    I have been to your site half a dozen times now, and this time I am adding it to my bookmarks.

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