According to experts, the success of online marketing is not limited or hampered by size of the market and this form of marketing can pose a serious challenge to the traditional advertising forms on any given day.

Market research company Cimigo’s online director Lukas Mira recently remarked, ““The Internet plays a significant role in Vietnamese lives both personally and in business, and it is becoming an increasingly important channel for advertisers to reach their target audience,”.

From Thanhniennews.com:

With 23 million users, Vietnam is the fastest Internet growing country in Asia, according to Cimigo. The company said the ratio of Vietnamese Internet users grew by 100 times in 2000-2009, while second-placed China grew 15 times.

With the rapid growth, Vietnam’s online advertising market would double its size in the next five years, said Cimigo managing director Richard Burrage.

Nguyen Phuong Dung, director of Malaysia-based Innity in Vietnam, said businesses were paying more attention to digital marketing through cell phones, websites and online newspapers than traditional channels like TV and the print media.

Dung said the online marketing company has many clients including online ads in their marketing campaigns. One of the clients was Samsung. The Korean electronics giant set up a fixed budget for online marketing a year ago. Earlier the giant spent money on online ads only if it had a surplus left over from its marketing budget for other traditional channels.

It was estimated by Dung that the online advertising market would account for about 10-20 percent of Vietnam’s total advertising revenue in the next ten years.

Tags: marketing, online advertising, online marketing, traditional advertising

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