Success is not an easily attained goal in today’s competitive world for businesses. While online businesses are at an advantageous position than their offline counterparts to harness the benefits of marketing, things are even better placed when eminent web directories offer a place (link) to websites. Read on to find benefits of Internet directories!
Search engines such as Google, Yahoo!, and MSN have different criterions for awarding rank to a website. The most important of all is link building; it has been apparently proved that the more and better links you have the better ranking you will receive from the search engines. This is where site promotion via web directories such as DMOZ, Yahoo! Directory, and others come into the picture.
Before we read about web directories, let us first understand meaning of a web directory and usefulness of these “guides” to online businesses striving for visibility and profits.
A web directory can easily be classified as a directory on the World Wide Web that links to other sites and categorizes these links on the basis of some predefined standards. Now let us move our focus to benefits of web directories. One-way links from trustworthy sites command a great respect from search engine spiders and algorithms. It is important to note here that web directories can do the trick for your site in this regard. Since most of them are human edited directories and have some standards, every site occupying a link on these sites (directories) is better positioned to enjoy good rankings.
Let us understand this all with the help of an example. Suppose, you are running a business named Wilson Brothers Inc. and have a website with the name www.wilsonbrothers.com. There is one more similar business with the name Jefferson Inc. with its site name as www.jefferson.com. Both sites were launched on the same date and have a similar site appearance and cater to the same audience. However, your site finds great admiration among web directories after some time due to its relevance and uniqueness while the other site is nowhere on the directory maps. Your site would be able to absorb organic traffic from directories leading to enhanced levels of visibility, recognition, awareness, credibility, and search engines would offer high ranking to your site and the counterpart would be clueless about why visitors are not coming to his site. Moreover, your site would be able to generate qualified leads and create demand & awareness about the offered products and services and this obviously means improved customer satisfaction, reduced costs, and enhanced sales and profits.
Now ask yourself, are these benefits attained via web directories not the same (if not more than) what you expected when you first launched your site? You’re right, you have got more than what you have expected courtesy links on quality web directories.
Tags: benefits of Internet directories, benefits of marketing, human edited directories, link building, marketing, online marketing, quality web directories, search engines, web directories, web directory