Market research company Cimigo’s online director Lukas Mira recently remarked, ““The Internet plays a significant role in Vietnamese lives both personally and in business, and it is becoming an increasingly important channel for advertisers to reach their target audience,”.

From Thanhniennews.com:

With 23 million users, Vietnam is the fastest Internet growing country in Asia, according to Cimigo. The company said the ratio of Vietnamese Internet users grew by 100 times in 2000-2009, while second-placed China grew 15 times.

With the rapid growth, Vietnam’s online advertising market would double its size in the next five years, said Cimigo managing director Richard Burrage.

Nguyen Phuong Dung, director of Malaysia-based Innity in Vietnam, said businesses were paying more attention to digital marketing through cell phones, websites and online newspapers than traditional channels like TV and the print media.

Dung said the online marketing company has many clients including online ads in their marketing campaigns. One of the clients was Samsung. The Korean electronics giant set up a fixed budget for online marketing a year ago. Earlier the giant spent money on online ads only if it had a surplus left over from its marketing budget for other traditional channels.

It was estimated by Dung that the online advertising market would account for about 10-20 percent of Vietnam’s total advertising revenue in the next ten years.

If you want to know marketing from the point of view of a professional marketer, this YouTube video is an absolute must-watch for you. Clear and precise, this video can surely business owners and marketing executives to have a close feel of the latest norms in the world of marketing, particularly online marketing.

Search engines such as Google, Yahoo!, and MSN have different criterions for awarding rank to a website. The most important of all is link building; it has been apparently proved that the more and better links you have the better ranking you will receive from the search engines. This is where site promotion via web directories such as DMOZ, Yahoo! Directory, and others come into the picture.

Before we read about web directories, let us first understand meaning of a web directory and usefulness of these “guides” to online businesses striving for visibility and profits.

A web directory can easily be classified as a directory on the World Wide Web that links to other sites and categorizes these links on the basis of some predefined standards. Now let us move our focus to benefits of web directories. One-way links from trustworthy sites command a great respect from search engine spiders and algorithms. It is important to note here that web directories can do the trick for your site in this regard. Since most of them are human edited directories and have some standards, every site occupying a link on these sites (directories) is better positioned to enjoy good rankings.

Let us understand this all with the help of an example. Suppose, you are running a business named Wilson Brothers Inc. and have a website with the name www.wilsonbrothers.com. There is one more similar business with the name Jefferson Inc. with its site name as www.jefferson.com. Both sites were launched on the same date and have a similar site appearance and cater to the same audience. However, your site finds great admiration among web directories after some time due to its relevance and uniqueness while the other site is nowhere on the directory maps. Your site would be able to absorb organic traffic from directories leading to enhanced levels of visibility, recognition, awareness, credibility, and search engines would offer high ranking to your site and the counterpart would be clueless about why visitors are not coming to his site. Moreover, your site would be able to generate qualified leads and create demand & awareness about the offered products and services and this obviously means improved customer satisfaction, reduced costs, and enhanced sales and profits.

Now ask yourself, are these benefits attained via web directories not the same (if not more than) what you expected when you first launched your site? You’re right, you have got more than what you have expected courtesy links on quality web directories.

Before we start the journey of this blog, it is important for us to first note that almost 72 percent of potential customers of the world are on the web and searching for potential product vendors and service providers on the web itself.

Now is the time to note down one more fact that would surely bring a smile to your face. Online marketing allows small as well as big businesses to promote their prospects, products, and services without putting any burden on the limited marketing infrastructure. Moreover, the level of benefits attained through online marketing are the same for small and big businesses, which means that you can gain to a significant extent by creating and maintaining online presence.

If you can leverage the tools of online marketing such as Google AdSense and Yahoo! Directory in the right manner, your business will benefit from highly effective and almost free marketing tools & techniques. What more! You can even enter into affiliate programs through which you will able to sell your products and services through the “sales window” of others and concentrate more on core issues of your business.

With these simple yet highly successful small business marketing tips, you can easily take your business to the next level to stay ahead of the competition.

Web marketing, also known as online marketing, is nothing but creating and maintaining an effective presence on the web. The fact that 72 percent of world’s potential customers, including your customers, are on the web and searching for product vendors and service providers on the web itself means that you are not even visible to a huge majority of the potential customers. It also means that premium, rewarding market avenues are not within the reach of your business. The result – falling sales, low credibility, gains of competitors, and almost a shutdown situation for your business.

What now? It is always said that it is always better to be late than never. Hire the services of an Internet marketing agency now to create a website and then promote in the online and offline worlds. Update this presence on a regular basis and you will be surprised to note that customers are again coming back to you and this time their arrival is more loyal and rewarding. Moreover, your business would be now accessible by worldwide customers at all possible times. What’s more, you get a business and sales representative answering customer queries and staying visible at day and night creating enough trust and credibility among customers. This enhanced appearance ultimately results in improved customer satisfaction and sales besides reducing marketing expenses. All these web marketing benefits for a small business, including that of yours, would surely guide your business to new heights.

Online Marketing industry offers huge career opportunities for current & budding online marketing professionals. In this session, Mahesh Murthy shares his thoughts about online marketing industry.

Web marketing, which is also known as online marketing or Internet marketing, is marketing the presence, products, and services of a business on the World Wide Web to retain existing and attract potential customers. It allows even the small business to compete against the big businesses so that sustainability of business operations is not an issue just like improving returns on investment.

Furthermore, web marketing allows a business to stay attentive to needs of its customers on a 24/7 and 365 days a year so that level of customer satisfaction is something that can be enhanced to a considerable extent in the short and long run.

With customers being able to make queries and get response to the concerned queries within a short span of time, customers of online business seems to be happy and satisfied with their online clients.

The fact that it is easy and economical to go ahead with the idea of web marketing just makes it all that better and effective.

Let us have a close look at some of the advantages offered by online business marketing to get a clear and complete insight on the usefulness of web.

Since the Internet never sleeps and can reach local, nationwide and global audience in no time, it becomes easy for a small business to promote its existence and offerings to the general public and other interested parties such as vendors and investors etc.

A website is like an extended shop or outlet for a business that never gets closed. It stays attentive to the critical business needs and objectives to ensure that the business is able to achieve its predefined objectives without any deviations.

Since the web offers uninterrupted and seamless solutions 24 hours a day, 7 days a week and 365 days a year, a business availing its services is protected against any internal complacencies and inefficiencies.

This YouTube video on Internet Marketing Business Success Tips, Tools & Training for a Beginner is an absolute treat for a viewer, who may be a business owner or a marketing executive or member of an Internet Marketing Agency. It allows the viewers to get close and invaluable insights into the world of online marketing along with elaborated talks on some easy-to-follow and highly effective tips for retaining existing and attracting potential business customers.

Social networking sites

The fact that marketing via social networking sites is much cheaper yet more effective than finding better ways each day and left with no clues (offline marketing) suggests that online marketing, especially social networking, is one thing that cannot be left behind among the arsenal and quiver of a business striving to taste more of success.

If you have a close look at some of the most successful businesses in the last few years, especially the last two years, you can easily make out that these businesses have flourished mainly because of their distinctive and large social networking presence. Mind you, not all of these successful businesses were big businesses. Almost 59 percent of these businesses were small businesses that were previously struggling to find a way but now big businesses are trying to replicate their astonishing performances, thanks to the power of social networking.

If you want to put your business right there on the top, social networking sites are sites where you must be looking at.