Tag Archive | "marketing"

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Fortune 100 companies hiring despite economic crunch

Posted on 26 June 2010 by admin

Fortune 100 companies hiring despite economic crunchDespite the economic crunch getting the better of firms in the recent past, things are changing and this is very much evident from the fact that as many as 28 American companies in the Fortune 100 list including retail giant Wal-Mart, Time Warner, and Coca-Cola are still hiring.

The Fortune magazine stated that 28 Fortune 100 employers have at least 150 openings as of mid-April and this is at a time when many big companies are announcing mass layoffs.

From Indianexpress.com:

Media group Time Warner has about 480 openings posted online in creative, editorial, marketing, media, finance, accounting, graphics design, animation, new media, ad sales, film/television production division among others. Technology giant Hewlett-Packard has 150 vacancies and is hiring in several areas of its businesses such as information technology, human resources, research and development, marketing, finance and administrative. While, beverage company Coca-Cola is searching for 160 people for a variety of different functions on many levels including finance, bottling, retail operations, production and customer service, delivery and food chemistry.

It is worth noting here that the Arkansas-based Wal-Mart Stores Inc, which is presently ranked second in latest list of Fortune 500, has thousands of job openings.

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How to promote a new product

Posted on 24 June 2010 by admin

When it comes to launching a new product in the market and ensuring that it is greeted with demand from all quarters, unique ideas can make a lot of difference. This YouTube video on marketing will help you find needs and preferences of potential customers and how to attract them so they buy your product without any second thoughts.

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Kinect will help gaming lovers use Xbox with body movements

Posted on 17 June 2010 by admin

Kinect will help gaming lovers use Xbox with body movementsThe latest technological creation for game systems, Kinect, was unveiled by Microsoft. This creation will help users direct the Xbox with their body movements.

Kinect is able to identify movements and voices of players and help them interact with their existing Xbox 360s; some games can be played using Kinect without even requiring a handheld controller.

From Sify.com:

“You are the controller,” ABC News quoted Mike Delman, corporate vice president of Global Marketing for the Interactive Entertainment Business, as saying.

He added: “You simply step in front of the sensor and Kinect sees you move, hears your voice and recognizes your face.”

Facial and voice recognition in the Kinect will allow users to log into their Xbox LIVE accounts without pressing a button, and interacting with the system’s interface is just a hand’s wave away.

It was announced by Microsoft that Kinect would be available Nov. 4, with 15 launch titles.

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Business Communication Quotes

Posted on 10 June 2010 by admin

Business Communication QuotesEffective communication is a great tool for marketing and promotional activities.

Communication for the benefit of your business is quite an important part of the marketing of your company. There is always a need of a group of people in a company to deal with the communication aspects. The group needs to be well efficient in language and skillful to build an effective conversational business deal. The communication is not only important between the customer and seller but also among the employers of the company.

Gilbert Amelio believes that “Developing excellent communication skills is absolutely essential to effective leadership. The leader must be able to share knowledge and ideas to transmit a sense of urgency and enthusiasm to others. If a leader can’t get a message across clearly and motivate others to act on it, then having a message doesn’t even matter.”

Steve Burnett says, “Regardless of the changes in technology, the market for well-crafted messages will always have an audience.”

Jim Rohn feels “Effective communication is 20% what you know and 80% how you feel about what you know.”

Also Anthony robbins quotes “Skill in the art of communication is crucial to a leader’s success. He can accomplish nothing unless he can communicate effectively.”

Such beautiful quotes are inspiring to gather the need for effective communication in the company which includes internal as well as external communication.

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Award waits for Most Innovative Gaming Product at E3

Posted on 04 June 2010 by admin

Award waits for Most Innovative Gaming Product at E3Global Marketing Partners, the leading channel marketing and distribution enabler in the United States, today announced its E3 contest.

This contest is all about a search for the “”most innovative video game or video game accessory” at the 2010 Electronic Entertainment Expo (E3).

From marketwatch.com:

The winner of the Global E3 Innovative Game Contest (IGC) will receive guaranteed distribution at a top-tier channel distribution company. Global has partnerships with Ingram, Navarre, Tech Data and other leading worldwide distributors in the videogame industry. The company currently represents more than 100 manufacturers in the technology channel.

The winner of the IGC program will receive guaranteed distribution for its product (which alone is valued at $12,000), as well as an additional $11,000 in a targeted channel marketing campaign to support its launch through the channel. Contest is open to all E3 exhibitors and attendees with an innovative gaming product. Submissions are free, but must be entered no later than June 3, 2010. The top 10 finalists will be announced in Los Angeles on Tuesday, June 15, at the exclusive E3 Startup Debut Event (http://www.startupdebut.com) at BottleRock, 1050 South Flower Street, from 6:00 – 9:00 pm. The final winner will be announced on Thursday, June 17. To enter Global Marketing Partners‘ 2010 E3 Innovative Technology Contest, please fill out the form at http://www.globalwrx.com/BIA_Signup.shtml.

The 2010 Electronic Entertainment Expo (E3) will be held at the Los Angeles Convention Center, June 15-17.

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Apple’s iTunes marketing under questions

Posted on 02 June 2010 by admin

Apple's iTunes marketing under questionsApple, America’s largest music retailer is reportedly under scrutiny over its marketing tactics for its iTunes music store from the Justice Department.

Apple is the biggest name in the world of music sales in the United States and responsible for approximately 70 percent of online music sold in the country.

From Kyw1060.com:

America’s largest music retailer is reportedly under scrutiny from the Justice Department over its marketing tactics for its iTunes music store.

Apple is the biggest player in American music sales, responsible for about 70 percent of online music sold in this country. It’s how it got there that has federal investigators asking questions of its competitors.

The New York Times and CNet, which is owned by CBS, are reporting that antitrust investigators are asking questions about Apple’s alleged refusal to let rival Amazon.com offer exclusive access to some tracks a day before their wide release. A report from Billboard Magazine earlier this spring suggested the Apple would respond by not promoting those tracks on iTunes.

Investigations by the Justice Department are said to be in their early phases.

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Shahzad Ahmed appointed as regional CEO by German firm

Posted on 29 May 2010 by admin

Gigaset Communications, the German cordless phone manufacturer, has appointed Shahzad Ahmed as chief executive officer for Middle East Africa and India.

The appointment followed the launch of operations of the company in many locations around the region.

From Economictimes.indiatimes.com:

Headquartered in Munich, Germany, Gigaset Communications is one of the world’s largest manufacturers of cordless phones and a market leader in Europe for cordless DECT phones.

In his function as CEO, Shahzad is responsible for business operations in the region, which include sales and marketing management, as well as all other key functions.

Shahzad has over 20 years of international marketing & sales experience with multinational electronics companies.

Before joining Gigaset Communications, he has worked as head of marketing in Samsung, Siemens mobile, and LG.

Shahzad holds a Master of Business Administration degree and has been based in Dubai for the past 11 years.

Outlining his plans for the future, Shahzad said “We intend to be a market leader in cordless telephony not just in the UAE but in the entire region. We also intend to establish our presence at the retail as well as the operator level in all these markets.

Shahzad said that he is proud to be associated with a company that believes in innovations in technology and growing at 40 per cent in the Middle East market.

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All about Market and Keyword Research

Posted on 24 May 2010 by admin

If you are looking for invaluable insights on market research for understanding needs of the existing & potential customers, this YouTube video is all you need to watch. This educative video discusses important concepts regarding keyword and keyword marketing research and is recommended for all.

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Marketing Quotes for Potential World Leaders

Posted on 17 May 2010 by admin

Marketing Quotes for Potential World LeadersIf you want to access marketing quotes for potential world leaders then this compilation of timeless quotations from some of the world’s most eminent personalities will be more than just useful for you. Read on to find more!

“O, Divine Master, Grant that I may not so much seek to be consoled, as to console; To be understood as to understand; To be loved as to love; For it is in giving that we receive; It is in pardoning that we are pardoned; And it is in dying to ourselves that we are born to eternal life. Amen” – Saint Augustine

Do not be desirous of having things done quickly. Do not look at small advantages. Desire to have things done quickly prevents their being done thoroughly. Looking at small advantages prevents great affairs from being accomplished. – Confucius

Somehow I can’t believe that there are any heights that can’t be scaled by a man who knows the secrets of making dreams come true. This special secret, it seems to me, can be summarized in four C s. They are curiosity, confidence, courage, and constancy, and the greatest of all is confidence. When you believe in a thing, believe in it all the way, implicitly and unquestionable. – Walt Disney

Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover. – Mark Twain

A daydream is a meal at which images are eaten. Some of us are gourmets, some gourmands, and a good many take their images precooked out of a can and swallow them down whole, absent-mindedly and with little relish. – W. H. Auden

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How to get engaged in rewarding email marketing

Posted on 14 May 2010 by admin

If you want to move your business to the next level by emphasizing upon email marketing, you will be surprised to know that email marketing is one of the most easiest yet rewarding of all marketing forms. This YouTube video helps you understand how benefits of email marketing can be attained in an easy manner for improving sales and profits.

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