Britain’s top electrical retailer DSG International, the owner of high street chains Dixons, Currys and PC World, enhanced its online presence when it took a controlling stake in one of Europe’s leading internet retailers.

DSG agreed to pay €266m (£185m) for a 75% stake in Paris-based Fotovista that owns the Pixmania online retailer of digital photographic and other consumer electronic products.

From Guardian.co.uk:

The deal was the second big shake-up for DSG in a week after earlier announcing plans to ditch the Dixons brand on the high street and replace it with the name Currys.digital. Dixons will live on in cyberspace as one of DSG’s online brands.

DSG has already made a push into Europe and has stores in 14 countries including Italy, Spain, France, Greece, Sweden, the Czech Republic and Poland.

Pixmania operates in 25 European countries, served from a central operation in Paris. Of those markets, DSG said Pixmania is the leading online electrical retailer in Italy, France, Spain and Portugal. The business owns online digital photo services, a 250 store based photographic operation in France and specialist studio and portrait services in France and Belgium.

Fotovista had sales of €354m and profit of €6.2m in the relevant last year.

Tags: consumer electronic, customer satisfaction, DSG International, effective online presence, effective web presence, internet retailers, online business, online customers, online presence, potential customers, viable online presence, web presence

In this highly competitive world, no business can afford to lag behind its peers. This is the main reason why more and more small and medium-sized businesses are moving towards the web. The web offers plenty of useful solutions for every business. Furthermore, these solutions are quite economical and effective to optimize and stimulate business solutions to a considerable extent.

In this regard, online presence can help a business to get traffic from the search engines, paid search advertisements, former visitors, newsletter advertising, banner ads, and affiliate programs to name a few. These benefits elude the offline businesses that are vulnerable of losing even their loyal existing customers to their online counterparts. Along with that, an effective web presence can also help a small business to think and act beyond the box & create a niche for itself in the competitive market.

Since small businesses do not need to have an expensive and complex website to stay close to the Internet goldmine, more and more small business entrepreneurs are making every possible effort to ensure that they have an effective online presence.

Recent trends have also revealed that many small businesses such as chiropractor, insurance agent, real estate agent, mortgage broker, maid service, florist, limousine service provider, and movers are amongst many who have adopted online marketing to give a new meaning to their market presence and prospects.

All in all, an online presence can keep a business secure from its competition besides offering new avenues and opportunities for ensuring consistent and profitable business solutions.

Tags: affiliate programs, banner ads, business solutions, effective web presence, former visitors, newsletter advertising, online presence, paid search advertisements, search engines

Can you imagine a Warrior fighting a battle without enough or with broken, rusted arrows in his quiver? If he still shows the inclination of fighting a valiant battle, the consequences are obviously known and simply not worth mentioning. The same goes for your business if it lacks an effective online presence.

Each and every business in today’s competitive world must identify and understand the fact that an effective web presence can help it to reach its predefined objectives. Ever since the introduction of the Web and “intelligent” search engines such as Yahoo!, Google, and MSN amongst many, there have been an expression of interest by many small as well as big businesses to join the online league via a website.

Since more and more customers are online these days, it is almost imperative for each and every business to create as well as maintain a viable online presence. However, just having online presence will not work as there may be many competitors who may also be online. To do complete justice to your small business’s web presence, it is also necessary to ensure that the business website is able to serve the purpose for which it is created and not otherwise.

In order to ensure that the web-based services are in the right place, a small business can avail the specialized services of an Internet Marketing Agency. Such an agency can help a business to retain existing and attract new customers besides ensuring that there are no deviations in terms of predefined objectives and actual solutions. The services offered by such an agency could help a business to move swiftly and steadily towards accomplishment of its objectives.

Tags: effective online presence, effective web presence, Google, Internet Marketing Agency, MSN, online presence, web presence, Yahoo!