DSG agreed to pay €266m (£185m) for a 75% stake in Paris-based Fotovista that owns the Pixmania online retailer of digital photographic and other consumer electronic products.

From Guardian.co.uk:

The deal was the second big shake-up for DSG in a week after earlier announcing plans to ditch the Dixons brand on the high street and replace it with the name Currys.digital. Dixons will live on in cyberspace as one of DSG’s online brands.

DSG has already made a push into Europe and has stores in 14 countries including Italy, Spain, France, Greece, Sweden, the Czech Republic and Poland.

Pixmania operates in 25 European countries, served from a central operation in Paris. Of those markets, DSG said Pixmania is the leading online electrical retailer in Italy, France, Spain and Portugal. The business owns online digital photo services, a 250 store based photographic operation in France and specialist studio and portrait services in France and Belgium.

Fotovista had sales of €354m and profit of €6.2m in the relevant last year.

The fact that more and more potential customers are going online and looking for quality products and services on the web clearly justify the sense that there is no point in maintaining offline presence and advertising with obsolete offline techniques.

The fact that online presence allows a business to be on the same platform like a big business clearly suggests that there is no discrimination in the online world for a small business, just as there are none for big businesses competing with each other.

It may be surprising for you to know that online businesses are more trusted than their offline counterparts by modern-day, informed customers as a customer easily gets respond to his queries. In addition to that, online businesses reduce product prices as there are no middlemen in the selling process.

In short, if you really want to see your business on top of the ladder, it is high time that your business changes its approach to become an online entity. After all, it is more of an online war than an offline game of play and if you want to win this bloodless battle, online presence is an absolute must.

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Web Marketing

In the last few years, web marketing or online marketing has seen a great response with some of the biggest names joining and applauding its benefits. Not only this, small businesses that previously were unable to stand tall against their bigger counterparts have also created and maintained an effective online presence since the Internet offers an equitable platform to the big and small businesses without any discriminations.

By having an effective online presence, a business can easily reap benefits of online marketing such as 24/7 visibility and enhanced levels of customer satisfaction and business sales without putting any kind of burden on its limited infrastructure. This is one of the biggest reasons why small business stores and companies are now seen standing tall in the online world.

If you really want to see your business reach new heights then creating and maintaining your business’s online presence can do wonders. However, the onus of making this decision fast lies solely with you. Settle for nothing but the best, settle for nothing but an effective online presence to ride high with web marketing.

Let us find answers to these and many more questions to have a complete and unambiguous insight. With more and more customers and competitors going online, it is important that each and every business has a viable online presence. This is because such a presence will help it to move ahead of its self-imposed limitations and drive web traffic. This traffic can then be utilized by the business to find new and improved ways to retain existing and attract prospective customers.

More and more businesses are using a website (online brochure) instead of traditional brochures since it is more informative, affordable and effective than its traditional counterpart. Furthermore, a web brochure has greater appeal than a traditional brochure. A website is like an online brochure that has taken the place of traditional brochures. A business can post an ad of any size on its website without putting any burden on its marketing infrastructure.

To sum up, a traditional brochure is nowhere near a website brochure in today’s times and any business that strives to move ahead needs to have a viable online presence for promoting its prospects.

This convenience gives a perfect platform to a business to interact with its existing as well as prospective customers. Furthermore, a professionally designed website with regular updates and promotions encourage customers to return time and again. This kind of relationship can be cultivated to the advantage of a business as a one-on-one and trusting relationship builder in numerous ways. These ways may include regular newsletters and informative emails that are capable of offering interesting and unique content and promotional deals to the subscribers.

With so many benefits, online marketing enables a giant leap, when compared to offline marketing. An effective online presence can go a long way in ensuring that the prospects of a business are served in the best possible manner with firm grip on ensuring good future of the business. After all, these all are the reasons why the business world is flying high on the benefits of web marketing.

Each and every business in today’s competitive world must identify and understand the fact that an effective web presence can help it to reach its predefined objectives. Ever since the introduction of the Web and “intelligent” search engines such as Yahoo!, Google, and MSN amongst many, there have been an expression of interest by many small as well as big businesses to join the online league via a website.

Since more and more customers are online these days, it is almost imperative for each and every business to create as well as maintain a viable online presence. However, just having online presence will not work as there may be many competitors who may also be online. To do complete justice to your small business’s web presence, it is also necessary to ensure that the business website is able to serve the purpose for which it is created and not otherwise.

In order to ensure that the web-based services are in the right place, a small business can avail the specialized services of an Internet Marketing Agency. Such an agency can help a business to retain existing and attract new customers besides ensuring that there are no deviations in terms of predefined objectives and actual solutions. The services offered by such an agency could help a business to move swiftly and steadily towards accomplishment of its objectives.

Gone are the days when a web presence was confined to a limited few. The Internet of today is economical and accessible for all without any limitations or geographical boundaries. This is the primary reason why customers and even businesses are making every possible effort to have an Internet profile and personality these days.

According to a recent research by the Stanford University, the numbers of Internet usage in the United States alone have grown from almost zero to sixty percent in the last few years. It was further observed that an average Internet user spends almost three hours on a daily basis to check emails and browse the web to find a product or service. In addition to that, many of these customers have a tendency to shy away from the traditional forms while many others prefer an online business over its offline counterpart as time and money are saved.

Furthermore, many are of the view that an offline business is “less professional” while an online business is professional and competent to serve their needs in the best possible manner. This is the reason why it is believed that a small business without a viable online presence is losing prospective customers even without realizing this fact. On the other hand, an online business gains offline customers apart from online customers. By having an effective online presence, a business can give respect to a fair consensus of its targeted audience. All in all, every business that expects to move the next ladder of success needs to work towards in an effort to have an Internet-based personality.

In today’s web-dominated world, Blogging is something that cannot be left out of a business’s calculative plans for promoting its presence on the web. While corporate blogs addressing queries and satisfying informational needs of its potential customers are on all-time high, business blogs that are seen promoting business products and services often face the axe and are virtually pure waste of time. This is simply because while a business website is for promoting products and services, a blog is for addressing queries of the customers.

Statistics reveal that as much as 81 percent of businesses that addressed customer’s queries via blogs by asking specialized staff to handle blogs were trusted by readers (potential customers). On the other hand, as little as 12 percent of customers trust a business that promotes its products and services through its corporate blog.

With more and more potential customers going the online way via blogs, a business needs to be proactive enough to encourage or appeal to the bloggers to write positive about the positive to stay ahead in the competition and attain its predefined objectives. This is the reason why modern day businesses are not shying from creating and maintaining an effective online presence to woo the customers by emphasizing more on customer satisfaction these days via corporate blogs.

In this article, we would read about the benefits of blogs and web marketing.

Corporate Blogging helps a business create and maintain transparency before media, customers, and investors apart from other interested parties. By acting as a faceless but active voice to the company on the web, a corporate blog enhances credibility and findability among online customers who prefer staying online. Since content is regarded as food for the search engine spiders, the favorable response of spiders when fed with adequate and quality “food” results in more web traffic and eventually more business for a company.

An online business can share its ideas, beliefs, and thoughts before the world at large by maintaining an effective online presence. Moreover, it allows the business to get a claimed space on the web from where it can broadcast the official words on its progress, present and future projects, products, and services without spending much. Furthermore, a blog is considered to be an excellent option for responding to crisis, internal or external, having an impact on the company to maintain confidence of investors to a great extent. Blogs even help companies to timestamp their position when compared to other business promotion mediums such as press releases. Web Marketing, just like Blogs, helps businesses in thinking ahead of time to prove themselves as thought and proven leaders of the future.

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In short, any business that strives to gain a sizeable impetus to maintain its supremacy in today’s cutthroat competitive world needs to emphasize on web marketing and blogs. After all, it is better for an entrepreneur to plan, think, and act before any unexpected moment happens to the business.