If you are an online marketer or business owner, you must have already tried the old yet successful marketing idea of luring more customers to your business website, hooking them on the site, and see the profits soaring.
The point is – online businesses can drive more traffic by emphasizing upon better user experiences and this can even help them to retain interest of new site visitors or potential customers. For this, some of the amicable options can include search engines, banner ads, and email marketing.
Players like eBay have given a slightly different twist to the kiosk strategy. They are tapping internet cafes around India.
“We have partnered with Reliance Web World in 100 Web Worlds in 16 cities with plans of scaling up this quarter to 140 Web Worlds in 24 cities,” says Rathin Lahiri, CMO, eBay India.
It works almost similar to the kiosks, the only difference being that the consumer goes to an internet cafe instead, where the cafe owner handholds her though the entire process of buying online.
There is no denying the fact that even today, the most widely used window to the internet is still cyber cafes. According to IAMAI (Internet and Mobile Association of India) 24% of India’s 50 million-odd internet users still accesses the net via pay-and-surf cyber cafes. So it makes superb business sense to have these cafe owners bring in newbies to your website. The strategy has worked for eBay India at least.
“Reliance Web Worlds were among our top three new user acquisition channels for the year,” says Lahiri.
It is worthwhile to note that a modern-day business just cannot neglect its presence, offline as well as online and offline marketing is what’s helping businesses boost their online sales.