If you are an online marketer or business owner, you must have already tried the old yet successful marketing idea of luring more customers to your business website, hooking them on the site, and see the profits soaring.

The point is – online businesses can drive more traffic by emphasizing upon better user experiences and this can even help them to retain interest of new site visitors or potential customers. For this, some of the amicable options can include search engines, banner ads, and email marketing.

From Timesofindia.indiatimes.com:

Players like eBay have given a slightly different twist to the kiosk strategy. They are tapping internet cafes around India.

“We have partnered with Reliance Web World in 100 Web Worlds in 16 cities with plans of scaling up this quarter to 140 Web Worlds in 24 cities,” says Rathin Lahiri, CMO, eBay India.

It works almost similar to the kiosks, the only difference being that the consumer goes to an internet cafe instead, where the cafe owner handholds her though the entire process of buying online.

There is no denying the fact that even today, the most widely used window to the internet is still cyber cafes. According to IAMAI (Internet and Mobile Association of India) 24% of India’s 50 million-odd internet users still accesses the net via pay-and-surf cyber cafes. So it makes superb business sense to have these cafe owners bring in newbies to your website. The strategy has worked for eBay India at least.

“Reliance Web Worlds were among our top three new user acquisition channels for the year,” says Lahiri.

It is worthwhile to note that a modern-day business just cannot neglect its presence, offline as well as online and offline marketing is what’s helping businesses boost their online sales.

Tags: banner ads, business website, eBay, eBay India, email marketing, marketing idea, offline marketing, search engines

Many business entrepreneurs still are of the view that the benefits of Internet will slowly erode with time. They probably don’t know that a reluctance to change and accept the Internet as an amicable marketing option can deeply hamper their business prospects. With the Internet a buzzword as well as a necessity for everyone, people who still use traditional mails for communicating urgent mails and neglect emails, by saying that emails will soon not be justifying their presence, is probably living in a self-created world.

In the online world of today, trendsetters such as eBay, Google, Yahoo, AOL, and MSN have ensured that a whole new generation awake daily after a tight sleep with web activities on their minds. The success and popularity of Internet and Online Shopping have clearly suggested that it does make sense to stay online and advertise products and services online for a business rather than struggling with obsolete marketing techniques. With more and more customers as well as providers going online, it is almost unthinkable for a business or an individual with a futuristic approach to neglect usefulness of the Internet. This is because the web allows a business to have a comprehensive brochure in the form of web pages and remain accessible even outside its working hours. Since a website is visible to the worldwide audience at large, there is no limitation of any kind for a business to limit its potential to its local area.

In a nutshell, tunes of the World Wide Web are now reaching all with the world getting awakened to web. Is your business hearing the tunes or still struggling?

Tags: AOL, benefits of Internet, eBay, Google, marketing, marketing option, marketing techniques, MSN, Online Shopping, Yahoo!