Netflix and Gap fare poorly in customer satisfaction online

Posted by admin | Personal Blogging | Saturday 31 December 2011 12:01 am

Netflix and Gap fare poorly in customer satisfaction onlineAccording to a survey released on Wednesday, Netflix Inc and Gap Inc were among the worst performers in customer satisfaction among the largest online retailers this holiday season.

The survey by ForSee found Overstock.com Inc came last out of the 40 largest online retailers, with a rating of 72 out of 100 and was down 4 points from last year. Amazon led ForSee’s survey for the 14th consecutive time.

ForSee said customer satisfaction is important for retailers as it leads to higher sales, more loyalty, and increased word-of-mouth recommendations.

“Netflix totally misread its customer base and is paying the price, damaging its brand among both consumers and investors,” said Larry Freed, chief executive officer of ForSee.

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DSG International boosts web presence

Posted by admin | Corporate Blogging | Tuesday 5 April 2011 1:27 am

DSG International boosts web presenceBritain’s top electrical retailer DSG International, the owner of high street chains Dixons, Currys and PC World, enhanced its online presence when it took a controlling stake in one of Europe’s leading internet retailers.

DSG agreed to pay €266m (£185m) for a 75% stake in Paris-based Fotovista that owns the Pixmania online retailer of digital photographic and other consumer electronic products.

From Guardian.co.uk:

The deal was the second big shake-up for DSG in a week after earlier announcing plans to ditch the Dixons brand on the high street and replace it with the name Currys.digital. Dixons will live on in cyberspace as one of DSG’s online brands.

DSG has already made a push into Europe and has stores in 14 countries including Italy, Spain, France, Greece, Sweden, the Czech Republic and Poland.

Pixmania operates in 25 European countries, served from a central operation in Paris. Of those markets, DSG said Pixmania is the leading online electrical retailer in Italy, France, Spain and Portugal. The business owns online digital photo services, a 250 store based photographic operation in France and specialist studio and portrait services in France and Belgium.

Fotovista had sales of €354m and profit of €6.2m in the relevant last year.

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Three Online Ways to Boost Your Business

Posted by admin | Web Marketing | Wednesday 14 October 2009 5:27 am

Three Online Ways to Boost Your BusinessGetting your presence on the World Wide Web is all about enhancing your business sales and levels of profitability. These enhancements, in turn, will surely increase the value of your small business.

With over 450 million people worldwide online today and more than 100 million in the United States alone, a business (especially in the United States) cannot afford to make use of obsolete marketing techniques, anymore. To grab the attention of its prospective customers, a business must be ready for a change and embrace the Internet for its own betterment. The benefits are endless.

Let us have a close look at three of the biggest benefits offered by the Internet.

Enhanced levels of Business Sales

A website can go a long way in effectively reaching its existing as well as new business customers besides expanding its business horizons and geographic presence. After all, every business entrepreneur welcomes its business while it breaks all geographic barriers to maximize its reach to attract new customers. Along with these benefits, a website offers great exposure to the business, so it can reach all of its targeted customers at a short notice. Being cost-efficient in the truest sense, the Internet helps in tapping the power and goldmine of the World Wide Web.

Improved retention of customers

Offering an effective outlet to the small businesses, the Internet is a great medium to enhance customer contact and support functions. It definitely helps the business in building brand credibility and loyalty besides allowing it to enjoy ‘full visibility’ for itself.

Increased productivity levels

By streamlining and automating work processes, the Internet enables a business to quickly raise its productivity levels. Internet is the buzzword these days as it helps many businesses that are engaged in supply chain management, workflow and overseas plants etc. Keeping a process on a schedule, even while staying away from the operative location, is now a possibility, thanks to the Internet. Business units can enhance their sales by accepting order(s) at any point of time and in a more business-oriented and convenient way, courtesy the Internet.

When used in conjunction with the traditional forms of advertising, online marketing is a wonderful option to enhance levels of business sales, resource utilization, customer satisfaction, profitability, flexibility of business solutions and affordability without any hassles.

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