Chris Baggott CEO of Corporate Blogging Software company Compendium Blogware talks about why blogs are critical to the success of a business and bringing forward the human side of a company. This YouTube video is an ultimate eye-opener for all business owners.
In this YouTube video, the participants talks about why corporate blogging is critical to a business’s success. It highlights some great ideas concerning with reasons behind success and failures of businesses while continuing with the idea of corporate blogging.
Internet Psychologist Graham Jones suggests via this YouTube video that companies need to think differently if they want to succeed with their corporate blogging efforts. This video is a must-see for marketing executives and business owners.
In this YouTube video, Christine Halvorson, corporate blogging strategist talks about corporate blogging strategies so that reaping benefits from blogs is not a difficult task at any point of time. Good watch!!!
This YouTube video gives every business owner ten good reasons to create a corporate blog. Corporate blogging is after all the best way before a business to create transparency and reach its potential customers.
If you think that blogging is the best way to enhance presence, you are right. This is because blogs (personal blogging and corporate blogging) are instant hits with all.
The reason why corporate blogging plays a big role in success of modern-day business is simple. Blogs are the most effective marketing and promotion mediums. This is because blogging helps one, including a business, to communicate and share beliefs, facts, and ideologies with just a few clicks. Moreover, blogs are great for marketing, especially search engine marketing.
In addition to that, corporate blogs helps a business create and maintain trust and satisfaction among customers besides indirectly bringing qualified leads for the business.
The fact that business blogs have lots of informative text, constantly updated content, and web links make them the obvious choice of every business that strives for creating a distinctive niche in today’s cutthroat business markets. It is also seen that some businesses use blogs as great crisis handlers and forwarding business’ view point when things start going wrong. The fact that blogs help in putting a “human voice” to a business is nothing less than a revelation.
In order to reap optimum benefits of corporate blogging and blogs, a business can include RSS readers on blog sites since they facilitate easy access to search engine’s top rankings. The fact that RSS readers also facilitate an easy way to update content on a regular basis without fussing about HTML or actual webpage truly justify their usage.
In short, corporate blogs are not luxuries but necessities that need to be worked upon by every business that aims to stay ahead of the competition.
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In an effort to stay ahead of the competition and develop a distinctive niche, many modern day businesses are jumping into the world of blogging. This kind of business blogging or corporate blogging has turned out to be an effective stimulant for these businesses in more than just one way. In this article, we would be reading about the benefits of corporate blogging.
Corporate Blogging not only allows a business to mark its presence in the online world but also helps it gain new heights by creating an effective market presence and unparalleled online visibility.
With online blogs on blogging sites such as ibibio.com, wordpress.com, and blogger.com, businesses are staying close to the Internet goldmine. For this, professional bloggers are hired with an aim to understand the “nerve” of potential customers so that a business can attract them to its products and services. The role of such a blogger is also extended to help a business in creating and exploring new markets with an aim to sustain its operations and reach the zenith.
In addition to that, modern day businesses are leaving no stone unturned for reaping optimum benefits by giving emphasis to create a website and maintain an effective online presence. This presence allows them to stay closer to their existing and potential customers to reap complete benefits of online marketing and even social networking to some extent. Things become easy for a business with blogs as it allows the business to have an online “voice” that can be used to share thoughts and explain its business decisions to interested parties such as investors, customers, and media. Blogs can even be utilized by online businesses to spread words about its new products and services to create a market and demand for them much before they are introduced in the market.
With so many benefits of corporate blogging, no business can afford to delay or avoid it for long and this is primarily because the corporate world does not offer any second chances to a business with an irrational towards online presence in today’s Internet-dominated world.
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In today’s Corporate World, no business wants to lag behind in the race of effective communication. This is the reason why every company, irrespective of its size of operations and line of business, is depending upon web promotion mediums such as Corporate Blogs.
Corporate Blogging provides a big impetus to a business in terms of search engine marketing. This is simply because a business can easily pile up a huge archive of blogs packed with keyword rich articles. It is imperative as content is like food for the spiders of search engines such as Google, Yahoo!, and MSN. If a business can feed the spiders well, they are bound to return the favor by feeding the business with enough qualified traffic. This is why it is said that the benefits of corporate blogging are more than enough for a business to consolidate its supremacy in its relevant industry.
In addition to that, blogging also helps in creating and consolidating an effective brand image and a company using the blogging services is often deemed as a thought leader of the relevant industry. Moreover, blogs prove to be highly beneficial for making an official communication to the public and interested parties at large and is editable at any point of time by authorized people. In short, a corporate blog can be assumed to be the business’s voice to the media, interested parties, and the world. Furthermore, blogs help in maintaining complete business transparency that is admired by market gurus and existing as well as potential customers besides acting as a human voice to the company.
Corporate Blogging even allows a business to find out what the customers and others think about it. This means that a business can find its possible weakness without spending a huge sum on customer & market analysis.
In a nutshell, the role of blogs in corporate communications is critical as well as important because it is always advisable for a business to stay ahead in the competition rather than just being a small part of it.
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