This contest is all about a search for the “”most innovative video game or video game accessory” at the 2010 Electronic Entertainment Expo (E3).

From marketwatch.com:

The winner of the Global E3 Innovative Game Contest (IGC) will receive guaranteed distribution at a top-tier channel distribution company. Global has partnerships with Ingram, Navarre, Tech Data and other leading worldwide distributors in the videogame industry. The company currently represents more than 100 manufacturers in the technology channel.

The winner of the IGC program will receive guaranteed distribution for its product (which alone is valued at $12,000), as well as an additional $11,000 in a targeted channel marketing campaign to support its launch through the channel. Contest is open to all E3 exhibitors and attendees with an innovative gaming product. Submissions are free, but must be entered no later than June 3, 2010. The top 10 finalists will be announced in Los Angeles on Tuesday, June 15, at the exclusive E3 Startup Debut Event (http://www.startupdebut.com) at BottleRock, 1050 South Flower Street, from 6:00 – 9:00 pm. The final winner will be announced on Thursday, June 17. To enter Global Marketing Partners‘ 2010 E3 Innovative Technology Contest, please fill out the form at http://www.globalwrx.com/BIA_Signup.shtml.

The 2010 Electronic Entertainment Expo (E3) will be held at the Los Angeles Convention Center, June 15-17.