If you are an online marketer or business owner, you must have already tried the old yet successful marketing idea of luring more customers to your business website, hooking them on the site, and see the profits soaring.

The point is – online businesses can drive more traffic by emphasizing upon better user experiences and this can even help them to retain interest of new site visitors or potential customers. For this, some of the amicable options can include search engines, banner ads, and email marketing.

From Timesofindia.indiatimes.com:

Players like eBay have given a slightly different twist to the kiosk strategy. They are tapping internet cafes around India.

“We have partnered with Reliance Web World in 100 Web Worlds in 16 cities with plans of scaling up this quarter to 140 Web Worlds in 24 cities,” says Rathin Lahiri, CMO, eBay India.

It works almost similar to the kiosks, the only difference being that the consumer goes to an internet cafe instead, where the cafe owner handholds her though the entire process of buying online.

There is no denying the fact that even today, the most widely used window to the internet is still cyber cafes. According to IAMAI (Internet and Mobile Association of India) 24% of India’s 50 million-odd internet users still accesses the net via pay-and-surf cyber cafes. So it makes superb business sense to have these cafe owners bring in newbies to your website. The strategy has worked for eBay India at least.

“Reliance Web Worlds were among our top three new user acquisition channels for the year,” says Lahiri.

It is worthwhile to note that a modern-day business just cannot neglect its presence, offline as well as online and offline marketing is what’s helping businesses boost their online sales.

Tags: banner ads, business website, eBay, eBay India, email marketing, marketing idea, offline marketing, search engines

In this highly competitive world, no business can afford to lag behind its peers. This is the main reason why more and more small and medium-sized businesses are moving towards the web. The web offers plenty of useful solutions for every business. Furthermore, these solutions are quite economical and effective to optimize and stimulate business solutions to a considerable extent.

In this regard, online presence can help a business to get traffic from the search engines, paid search advertisements, former visitors, newsletter advertising, banner ads, and affiliate programs to name a few. These benefits elude the offline businesses that are vulnerable of losing even their loyal existing customers to their online counterparts. Along with that, an effective web presence can also help a small business to think and act beyond the box & create a niche for itself in the competitive market.

Since small businesses do not need to have an expensive and complex website to stay close to the Internet goldmine, more and more small business entrepreneurs are making every possible effort to ensure that they have an effective online presence.

Recent trends have also revealed that many small businesses such as chiropractor, insurance agent, real estate agent, mortgage broker, maid service, florist, limousine service provider, and movers are amongst many who have adopted online marketing to give a new meaning to their market presence and prospects.

All in all, an online presence can keep a business secure from its competition besides offering new avenues and opportunities for ensuring consistent and profitable business solutions.

Tags: affiliate programs, banner ads, business solutions, effective web presence, former visitors, newsletter advertising, online presence, paid search advertisements, search engines