Graham Sim, previously the marketing director for HMV, has been appointed by the HMV Group as the first group marketing director working across the HMV and Waterstone’s brands.

In addition to this appointment, the group marketing function has been restructured with three new departments: group CRM; brand creative; and brand marketing.

From Brandrepublic.com:

Waterstone’s head of marketing and customer insight, Lee Bannister, is promoted to head of brand marketing, overseeing advertising and promotions for Waterstone’s, HMV and music chain Fopp.

Mark Robertson has been given responsibility for managing the Waterstone’s design studio along with HMV design and display, as head of the brand creative team.

Each head will have teams from HMV and Waterstone’s reporting to them. The company stressed that it remained committed to developing the HMV and Waterstone’s brands separately. The offices will also remain separate.

In 2008, HMV Group consolidated its media buying with OMD UK. Across the group it uses Venturethree for brand and campaign creative development. Other agencies it retains are Libertine, QD and Linney.

Sim said although the aim was to optimise access to resources across the group, he was “fully conscious of the need to do this in a way that will preserve their individual identity and associated values”.

As part of the restructuring process by the HMV Group, Matt Button has been promoted from head of CRM at HMV to lead the group CRM function.

Tags: advertising, brand marketing, creative development, HMV Group, marketing, marketing function

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