Every one today wants to have an identity as a blogger, be it an individual or an organization as a whole. Like wise even reviews are catching great rage among consumers who rely on them before making a transaction or even visiting a site for that matter. A fair example would be the number of review sites that have come up, not to mention the amount of traffic they attract.

In the same context, ‘paid blogging’ might come across as a relatively new term but it has been receiving a lot of attention lately. Services like ‘PayPer Post’ have created an innovative business model to smoothly connect the advertisers with bloggers. And this indeed has been working extremely well for some marketers. Same goes for reviews as well. A few days back one of my friends bought a few reviews directly from the bloggers with an intent to gain publicity and improve traffic on his site. What surprised me was this not only helped in achieving his target but also improved his site’s search engine ranking as well.

Let’s have a look at some junctions which provide sponsored reviews for a wide category of readers. These are exclusively written by bloggers who place their honest comments and hence are greatly liked by the audience.

SponsoredReviews.com: What’s special about this site it asks for complete disclosures and accept both positive as well as negative reviews. Another benefit of SponsoredReviews is that they allow bloggers and advertisers to negotiate the price directly, there by reducing the transaction fees to a great extent. Marketers are finding this business model to be highly credible – the reason it is seen to gain such prominence in market today.

ReviewMe: ReviewMe is one of latest entries to the market, and is apparently performing extremely well. Their website says that, “We like to keep the guidelines loose, so bloggers can write in a way that makes sense for their unique niche and audience.” Their uniqueness lies in the fact that they automatically calculate the review prices based on parameters like page ranks, traffic, etc.

However there are still a few marketers who are finding this concept a bit ambiguous but on web, anything that brings traffic and gives you publicity is welcome. And considering the kind of visibility blogs and reviews are receiving in present times, this phenomenon is here to stay!

Tags: advertising, blogging, Blogs, blogs and reviews, paid blog advertising, reviewing, Reviews

This entry was posted on Tuesday, September 15th, 2009 at 4:40 am and is filed under Corporate Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.