A recently concluded study has revealed that Britons spend 65 percent more time online in April 2010 than they did in April 2010.

Internet users in the United Kingdom were on the web for as many as 884 million hours during the month of April 2010, as per an analysis by UK Online Measurement (UKOM).

In today’s web-dominated world, this was bound to happen as online presence is more of a necessity than a luxury these days.

From Clickthrough-marketing.com:

Social networks and blogs, increasingly seen as an important element in search engine optimisation strategies, accounted for the lion’s share of online activity, with Britons spending 23 per cent of their internet time on these sites, up from nine per cent in 2007.

UKOM said that during April, a total of 176 million hours were taken up by social networks and blogs, up 340 per cent on the 40 million hours spent on the portals three years earlier.

The biggest online casualty of the rise of social networking has been instant messaging, it added.

Instant messaging lost out to social networking, it accounted for just 5 percent in April 2010 as compared to 14 percent in April 2007.

Tags: Blogs, instant messaging, online presence, search engine optimisation, Social Networking, social networks

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