Netflix and Gap fare poorly in customer satisfaction online
According to a survey released on Wednesday, Netflix Inc and Gap Inc were among the worst performers in customer satisfaction among the largest online retailers this holiday season.
The survey by ForSee found Overstock.com Inc came last out of the 40 largest online retailers, with a rating of 72 out of 100 and was down 4 points from last year. Amazon led ForSee’s survey for the 14th consecutive time.
ForSee said customer satisfaction is important for retailers as it leads to higher sales, more loyalty, and increased word-of-mouth recommendations.
“Netflix totally misread its customer base and is paying the price, damaging its brand among both consumers and investors,” said Larry Freed, chief executive officer of ForSee.
Tags: Amazon, customer satisfaction, Netflix, online retailers








