Marketing Blogs

Posted on 28 July 2010

BloggingBlogs are those pages which are filled online to post your views on any subject you feel like. Market blogs have soon become popular among the entrepreneurs to boast about their experiences and thoughts over the market activities. A blog with good fundamentals can earn strong earnings and increase price performance. Using the right words for explain a subject is the prime part of a blog. For ex. Profitability and earnings are two different words but are used mistakenly by many.

Once you start blogging, do not give up, be consistent in writing and write well with good keywords and attract traffic for the site you write for. Gradually develop an interest in something you are keen on and have a good flair of words in. One really needs to work on the layout and the design for a blog to attract viewers. It’s said, “first impression is what gives a person the impact to read it” and this will show the effort you have put in the research to write such an article. Another trick is to create blogger links, enable permalinks, create tags, blog ping services etc.

Once you are into this business, you gradually need to be part of bloggers websites and start contests, search engines, be the first to break the news in form of blogs, create links and track backs, and answer comments, contact the friends. It’s the new way to connect to the audience and respond them with the comments they want to add to the thought they agree.

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Online retail growing exponentially

Posted on 28 July 2010

Online retail growing exponentiallyIf you are an online marketer or business owner, you must have already tried the old yet successful marketing idea of luring more customers to your business website, hooking them on the site, and see the profits soaring.

The point is – online businesses can drive more traffic by emphasizing upon better user experiences and this can even help them to retain interest of new site visitors or potential customers. For this, some of the amicable options can include search engines, banner ads, and email marketing.

From Timesofindia.indiatimes.com:

Players like eBay have given a slightly different twist to the kiosk strategy. They are tapping internet cafes around India.

“We have partnered with Reliance Web World in 100 Web Worlds in 16 cities with plans of scaling up this quarter to 140 Web Worlds in 24 cities,” says Rathin Lahiri, CMO, eBay India.

It works almost similar to the kiosks, the only difference being that the consumer goes to an internet cafe instead, where the cafe owner handholds her though the entire process of buying online.

There is no denying the fact that even today, the most widely used window to the internet is still cyber cafes. According to IAMAI (Internet and Mobile Association of India) 24% of India’s 50 million-odd internet users still accesses the net via pay-and-surf cyber cafes. So it makes superb business sense to have these cafe owners bring in newbies to your website. The strategy has worked for eBay India at least.

“Reliance Web Worlds were among our top three new user acquisition channels for the year,” says Lahiri.

It is worthwhile to note that a modern-day business just cannot neglect its presence, offline as well as online and offline marketing is what’s helping businesses boost their online sales.

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Great Motivational Speech By Zig Ziglar

Posted on 22 July 2010

Zig Ziglar, one of the most eminent names in the world history, is seen giving a great motivational speech in this YouTube video. Ziglar emphasizes that success is not a rocket science and is all about putting the right actions, slowly and steadily, into the right places for the results to come on their own.

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Wristwatch – an antique piece?

Posted on 20 July 2010

Wristwatch – an antique pieceThere is a huge dip in the sales of wristwatch nowadays. The owners are getting worried for their declining business as the new age technology takes the hold in the market. Today youngsters are preferring a cell phone, a palmtop, e-readers , I pods etc as the fashion accessory rather than a wrist watch. The lifestyles now demand a much higher technology as an accessory for youngsters.

From: in.news.yahoo.com

New Delhi, Jul 4 (PTI) With cell phones, palmtops, e-readers, purses, bracelets, ipods all flashing the time of the day, just who needs a plain old wristwatch, claims Gen Y.

The ubiquitous wristwatch worn by the billionaire to the daily wager as more than an accessory is now being discarded for spanking new age devices that double up as time keepers.

Youngsters say conventional watches are an “extra burden” on their wrists. Schoolgoers however continue to opt for the sporty and flashy models of well-known brands. This they say is just because mobile phones are banned in schools and examination halls.

“I wear a watch mostly during exams in school but have to take extra care to not to break it while playing or exercising. For tutions, I take along my mobile which serves all my purposes”, says Ritvik, a 17-year-old high schooler.

A shopkeeper who retails watches in Delhi says,”We are worried about our declining watch business due to the excessively growing demand for mobile phones that are getting cheaper by the day.”

Changing lifestyles and mindsets towards standard working hours has also led to the ever growing irrelevance of the time machines. College students say they are least interested in buying a watch unless it adds to their style statement.

“It is not necessary to get up early now, so why would I need a watch? If required, I can set up alarm on my mobile phone, use the internet, sms my friends, listen to music…a watch cannot provide so much facilities!,” says Pallabi, a final year student of Delhi University.

Die hard loyalists however find it hard to justify the absence of the wristwatch.

Jickson, a sophomore student says, “I believe a person without a watch is a careless or carefree guy. I just cannot leave my home without a watch!”

While the older generation is happy to flaunt their priced possessions like the HMT, younger counterparts prefer to flaunt the latest trendy designer look at the corporate level.

“I buy watches to match them with my clothes but for time keeping, there are other devices as well. Even overhead clocks at the metro station can do me that favour,” says Ritika, a young journalist.

Antique watches are still prized by many as good gifting options and collectors flaunt them at social gatherings but few use it for more than just an accessory for beautification.

The wristwatch has now taken a back seat and are just mere an accessory and not a necessity. As a youngster mentions that to keep time there are lot of other devices as well. To an extent there is a craze for priced possessions and branded wristwatches among adults so that they can happily flaunt their wealth.

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Proud Indians-Asia Cup Victory

Posted on 15 July 2010

PROUD INDIAN’S -ASIA CUP VICTORYIndia won the Asia cup 2010 against Sri Lanka after a span of 13 years. The technical performance by Indian bowlers stressed Sri Lankan batsmen. Ashish Nehra was a star among the bowlers with 4 wickets in his hand giving 40 runs. Although Indian batsmen came under pressure when victory. The top four of the list were out within just 167 runs. However the next ones in the league took India to the proud victory .

Bowlers set up India’s Asia Cup victory

Indiaabroad, Indo Asian News Service, 24 June 2010

Dambulla, June 24 (IANS) A clinical performance from the bowlers saw India crush Sri Lanka by 81 runs and win the Asia Cup cricket tournament here on Friday.

It turned out to be a lopsided contest as the Sri Lankan batsmen, chasing 269 runs for victory, surrendered without much of a fight in the face of some brilliant bowling by India .

Ashish Nehra was the pick of the bowlers, claiming four wickets for 40 runs and single-handedly running through the strong Sri Lankan top order.

Zaheer Khan (2-36) and Praveen Kumar (1-29) proved the ideal foil while spinners Ravindra Jadeja (2-29) and Harbhajan Singh (0-30), too, played their part.

India had lost to Sri Lanka in the last league match on Tuesday when the batting misfired, but they picked themselves up with a commanding performance Thursday. India , thus became the Asian champions after 1997, when they beat the same opponent in the final.

‘We needed to raise the level in the final. It is good to win a final after a long time. We do not really do well in the finals and it is something we talked about,’ said Indian captain Mahendra Singh Dhoni , who took four catches and also stumped Nuwan Kulasekara.

‘We were happy putting 268 runs on the board. We wanted to dismiss Tillakaratne Dilshan early. He can score 30-40 runs in just a matter of few overs. Zaheer and Ashish bowled one of the best spells under the condition. The fast bowlers were impressive and they out Sri Lanka under pressure,’ he said.

It was an outstanding show from India , who twice lost to Zimbabwe with a young side last month drawing much criticism.

The only time India looked under some pressure was when two quick wickets saw India reduced to 167 for four. Both the set batsmen Dinesh Karthik (66) and Dhoni (38) were out within a space of 21 runs, but Rohit Sharma (41) and Suresh Raina (29) held the fort with a 50-run stand for the fifth wicket.

Ravindra Jadeja later chipped in with 25 runs.

The Indian bowlers never allowed Sri Lankan chase to take off.

The dangerous Tillakaratne Dilshan left in the very first over with just five runs on the board when he mistimed a pull shot to give Praveen Kumar his first wicket.

Tharanga and Kumar Sangakkara batted for five overs, but could not break the shackles.

Tharanga was bowled by a beatiful Zaheer delivery that cut back to shatter his stumps as he shouldered the ball.

The reliable Sri Lankan pair of Sangakkara and Mahela Jayawardene was separated when Nehra had the latter caught behind and then two balls later immediately got rid of Angelo Mathews, who gave Dhoni his second catch.

Nehra removed Sangakkara next to leave Sri Lanka struggling at five for 51.

Thilina Kandamby (31 not out) and Chamara Kapugedera (55 not out) tried to revive the innings with a 53 runs stand, but Indian spinners kept the pressure on the two batsmen.

The partnership was broken when Kandamby was run out and from there on, it was just a matter of time for India to mop up the Sri Lankan tail.

This victory was achieved in the captainship of Mahendra S. Dhoni who struggled together with the team where the bowlers bowled out the way ahead of batsmen.

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Fortune 100 companies hiring despite economic crunch

Posted on 26 June 2010

Fortune 100 companies hiring despite economic crunchDespite the economic crunch getting the better of firms in the recent past, things are changing and this is very much evident from the fact that as many as 28 American companies in the Fortune 100 list including retail giant Wal-Mart, Time Warner, and Coca-Cola are still hiring.

The Fortune magazine stated that 28 Fortune 100 employers have at least 150 openings as of mid-April and this is at a time when many big companies are announcing mass layoffs.

From Indianexpress.com:

Media group Time Warner has about 480 openings posted online in creative, editorial, marketing, media, finance, accounting, graphics design, animation, new media, ad sales, film/television production division among others. Technology giant Hewlett-Packard has 150 vacancies and is hiring in several areas of its businesses such as information technology, human resources, research and development, marketing, finance and administrative. While, beverage company Coca-Cola is searching for 160 people for a variety of different functions on many levels including finance, bottling, retail operations, production and customer service, delivery and food chemistry.

It is worth noting here that the Arkansas-based Wal-Mart Stores Inc, which is presently ranked second in latest list of Fortune 500, has thousands of job openings.

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